Are There Any Stores Whwre You Can Get Samples Of Drugstore Makeup
CVS is stepping up its beauty game!
After piloting interactive beauty departments in four of its stores last year, the pop drugstore is expanding its BeautyIRL experience to 45 new stores after this year.
Similar to Sephora and section shop beauty counters, BeautyIRL departments offer quick beauty services (recall blowouts, hair styling and makeup application) and an extensive assortment of products and brands from which to choose.
Something that likewise sets BeautyIRL shops apart? "Endeavour before yous buy" sampling stations called "hygiene confined." These swatching stations are ready with mirrors and disposable applicators, and more than than ane,000 beauty products are bachelor for testing. A CVS representative told TODAY Fashion that, to their knowledge, the store is the starting time mass drugstore concatenation to allow swatching on this calibration.
As part of the expanded plan, BeautyIRL departments will now feature new social and indie beauty brands, like Weleda and Zum, rotating pop-ups and new limited Glamsquad beauty services.
So, what'due south on the Glamsquad menu? CVS shoppers can score a $xxx dry blowout or a $35 shampoo and blowout service, a $35 full makeup application, complimentary lash application with purchase, dry styling/braids, kids services and tutorials, ear piercing and more.
Maly Bernstein, vice president of beauty and personal care at CVS, told TODAY Mode the drugstore was inspired to create BeautyIRL considering they wanted a more interactive in-store shopping experience for customers.
"We wanted customers to be able to discover and play with pop, social dazzler brands and trends and we wanted to democratize beauty, making salon-quality services and products accessible to everyone through our exclusive partnership with Glamsquad," Bernstein said.
Glamsquad CEO Amy Shecter told TODAY Style that a partnership with CVS seemed like a natural fit.
"In our discussions with CVS, we realized that we shared a like vision around the future of how consumers engage with beauty services and products. We were looking for a partner that was innovative in the dazzler space and had the power to provide u.s.a. with accelerated growth beyond our current marketplace expansion strategy," she said.
Glamsquad will besides exclusively launch GSQ by Glamsquad, a drove of salon-quality, affordable pilus products, beauty tools and accessories at select CVS stores.
BeautyIRL departments will be bachelor in the following locations by the terminate of 2019: New York, Massachusetts, California, Connecticut, Florida, Hawaii, Nevada and New Hampshire. And Bernstein said she can't wait to see how customers bask them.
"We're so excited to hear all the tremendous feedback from customers and key beauty influencers virtually how fun and relevant our experience is — we are so proud to take created a shop experience that is truly unique in mass retail and appeals to anybody."
Source: https://www.today.com/style/cvs-will-let-customers-sample-makeup-products-first-time-ever-t165491
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